>>>>>Design Brief Update 8/31:
We are looking to do a massive change to our logo, so we are looking for more than a simple icon and the name of our company as our logo. We want something stunning and really eye-catching.
We ask designers to submit logos that are either one of these options:
Option #1: Multiple icons in the main logo to represent our services and offerings. The Logo should feel like a snapshot of our brand.
Option #2: Give the text of our name some type of graphical treatment with a few icons featured. This might allow our logo to come alive with action.
Option #3: Create an illustration or image that can represent our business, something that would appeal to entrepreneurs. An image that would help our customers see us as their allies or partners.
NOTE: We want logos that aren’t too corporate but speak to small business owners and entrepreneurs. It can be fun and animated as well. However, no food or leaves…..it should be focused on the professional vegan.
Our name is about being part of the movement that brings veganism into mainstream society. We would like our logo to express the idea that vegan professionals can tap into us as a resource that can help them to become part of something bigger, part of helping vegan to go mainstream.
Style elements: modern, aspirational and impactful.
While we are a vegan organization, we support all vegan professionals, and promote the idea that vegans can and should exist in every business, so we don’t want our logo to be solely defined by food. In addition, avoid using a green leaf or plant to represent veganism in the logo. don’t usre since we support businesses, we don’t
New Logo Description
We love our current logo, however, it doesn’t work well in small format, nor does it give people an idea of the breadth of services that we offer. So, we are looking for a logo that incorporates all the services we offer. This means designing a comprehensive logo that can represent the entire brand. Since we often feature services separately (sub brands), we need to be able to take the full logo and split it into pieces to represent one service offering. Therefore, the logo must work well in a small format like social media blocks, but have enough details to show the full scale of what we offer. In smaller formats or when used with the sub-brand, the identity of main brand must still be recognizable. This means
Here’s some examples of brands that have a cohesive approach to the main brand and sub-brands: https://www.pinterest.com/pin/41095…6/?lp=true
We are looking for one logo that consist of 8 components that work well together and independently. In your submission we ask you show the main logo with few examples of how it can be broken up for the sub-brands.
Here’s a brand that I like: https://www.behance.net/gallery/285…ity-System
As a reference, we are including a link to the icons we’ve used in the past to feature each of our services
Icons File: https://www.dropbox.com/s/1cujd316i…71.ai?dl=0
Current Sub-Brands/Offerings: See icons on the home page: https://www.veganmainstream.com/
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