Pinecrest is a church that embraces the truth of Scripture and it's relevance today. Our focus is on reaching the next generation in suburban Atlanta. Members are all ages, but steadily growing with millennials especially and others who appreciate a simple and cohesive brand.
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Thank you for your expertise in redefining our branding going forward. The logo must be able to work with or without the slogan. We are looking for a very clean and modern logo. (Note: Please submit your ideas on a plain white background--no background colors or gradients--and no 3D treatments.) Here are some notes on the attached images.
• One idea is to use an image of a Bible (very simple and similar to the study bible logo) and do a knockout of three pine trees with the tallest in the middle. Probably needs to be offset and not symmetrical, but play with it. This is what we consider to be our number one idea.
• We like the Shadow Mountain logo's icon. It would just need to be replaced by three pine trees or the pages of a Bible flowing through the box.
• This museum logo is not very emotionally engaging, but we like the fact that it is very simple and incorporates four or five different ideas into the one logo.
• The Pinecrest logo is an attempt at a new logo. We do not like the bulkiness of the icon and the fact that the book looks like waves instead of pages. However, we do like the clean feel of the text and how that works.
Although we feel good about the direction offered above, we are open to ideas that incorporate either three pine trees (loosely representing three crosses) or a Bible. Just be careful to avoid any Bible images that are too detailed. It should be subtle and artistic. Also, the pine trees should probably be silhouettes rather than symmetrical vector representations--which tend to feel rigid and too much like Christmas trees.
Please feel free to ask for further direction as needed. Jason 404-822-9939.
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