Font: clean, modern, sleek, other branding we'll use a thin sans serif font, but logo doesn't necessarily need this.
Colors: light purple / blue
Themes: We could play off of "pinnacle" as in being the best / top. Or we could play off of the music side of our business, if it's done correctly. It's been done too often when the music mark looks tacky / cheap.
Note: would want it to be pretty "universal" as we do both weddings and nightclubs...for nightclubs we can just do a black / white variation. We want a more feminine than masculine logo
I'm honestly a little indecisive on the style of logo I am going for. I would love something a little creative that represents "Pinnacle" - such as an arrow, ^, or anything else that could represent being the "best" or the top.
Current Brand: http://pinnacleprodj.com/