Tip Yourself provides tools and resources to empower and change people's relationship with money. We strive to remind people that when it comes to your money, don't forget the most important person. Tip Yourself.
The company is more than a savings tool. It is about habit building and encouragement. It is about realigning your self-esteem. It is about motivating yourself through positive reinforcement. Did you earn a tip today? Damn right you did. You work hard and you're awesome. Tip Yourself.
The Tip Yourself Brand Identity must sit in that sweet spot of Trust, Fun, and Positive Re-enforcement. It’s that friend that always gives you the right pep talk at the right time. It’s that friend that you trust completely. The friend that always has your best interest in mind and is there each step of the way through good and bad times. A friend that always has a positive perspective.
Tip Yourself is fun but not silly. Tip Yourself is casual but understands the seriousness of your relationship with money and the trust required to manage your money for you. Tip Yourself is relentlessly positive.
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Tipos de logo a explorar
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Diseño de inspiración
1) Modern flat design approach
2) Must display the company name “Tip Yourself”
Keys to Success
1) Perfect balance between trust/fun & casual/serious
2) Communicate the relationship with money. This is the thinking behind using the color green
3) Simple. Not interested in complex overly stylized logos, icons, or designs.
1) Not opposed to an icon/mark along with the company name, but as of now nothing has become readily apparent to us.
2) Not opposed to multi-color solutions, but as of now nothing multi-colored while still remaining simply and clean has become readily apparent.
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