Brief updates may be added here.
IMPORTANT! - I made a mistake with the name. It has now been updated to be correct. It should not include "The" at the start. This will not affect entries already submitted, as we can still see the design. Apologies for the mistake.
UPDATE! - We are finding that a lot of the logos focusing on the initials and particularly when combined with a serif font are looking very corporate/legal. We want to appear professional but for these designs we would like a little more focus on approachability.
You will be able to see from our ratings of all the designs that we like seeing different colours, original ideas and we like some focus on the business type (language services), generating ideas like text, speech, international connections, global access, networking.
We find that the font can't have a lower case L as a straight line (as it looks odd with the two i's surrounding it, giving 3 straight lines in a row).
FURTHER UPDATE! - Thank you to whoever sent this link. The following list of designs are not acceptable as we are looking for an original design and not something generic.
FINALS UPDATE! - Thank you for the many great designs from everyone but we had to narrow it down and pick our favourites at this time, congratulations to the finalists.
With this project we had no preconceived ideas of what we were looking for but following all the different ideas we find ourselves moving towards the following features:
1. Colour - We like the use of multiple bright colours, of which all of the final designs have. We also like seeing different shades and non standard colours.
2. Originality and Relevance - Given all the high quality designs we found that we would prefer something with some relevance and originality, of which all our final choices have.
3. Interesting fonts - We are seeing fonts with subtle features making it interesting, such as shape or bits of colour added. We find that where an "L" is a straight line it can at times make the name less clear, as it is surrounds by two "i's" however it is not completely essential as we find some fonts very good with this and wouldn't want to change to something otherwise too plain.
We do not want to use all caps or all lower case. For a company that is dealing with being gramatically correct we feel we should stay with a captial on each word. We also prefer the look of the name in that way.
For your information, our process is to try and imagine the Logo in use, which for this business is mostly on business cards, stationary, website, advertising and emails.
It is also important for us to be confident that the logo can work on different backgrounds, eg. black or dark backgrounds as well as white - and maybe even use in mono colour/black and white.
Finally we have the .com .co.uk and .gg registered and whilst the logo will primarliy be used without the domain name ending we need to feel that it can be added when required for certain uses, such as certain types of advertising.
Our final favourites were, in no particular order:
#143, #101, #87, # 90, #92, #80, #107, #8, #99, #57, #58.
We will comment on each of these to point out the parts that we particulary like, and if there is anything we do not.