BSAL should convey SAC’s goal of educating & empowering children to discern healthy & safe life choices that are required for safe navigation of their formative years. These products engage children via creative interactive curriculum that deliver health & personal safety concepts in a fun & engaging manner.
BSAL should be created from the principles within these keywords: Primary Safety Curriculum, Keeping Kids Safe, Primary Prevention, Abuse Prevention Through Education, Assertiveness, Healthy Relationships, Safe and Unsafe Situation Discernment. Kids - Be Safe At Last!
BSAL should visually convey the following:
Clean, professional, bright, not busy, positive, considers teachers / principles / parents and educational principles throughout design. The logo should include both the brand name and icon element(s).
It could take the form of an “educational seal” that contains visual elements oriented towards the information above. This is an open idea.
We require full vector version formats, full rights to all imagery & concepts contained within.