In a similar vein to monthly sample subscription services for things like cosmetics The Blind Coffee Co sends subscribers a monthly curated collection of boutique beans roasted by various brands nationally that are shipped in un-labeled packaging for the customer to try in an unbiased way to then vote on their favourite via social media with the most popular bean named for the roaster to gain business and the end user to buy beans from brands and locations they have potentially never heard of.
The target audience is a coffee lover that has purchased there own espresso machine and maximising the enjoyment of coffee to a daily ritual. 30-50+ good disposable income who have invested between $500 to $5000 for a home / office machine. A little bit hipster and an early adopter but potentially moved through that phase to go on to appreciate the finer things without going over the top. Te same journey with music goes through ipods and high quality digital music but goes 360 and comes back to vinyl having learned and buys a good record player.
¿A qué sector dirías que pertenece tu empresa?
Alimentos y bebidas
¿Qué colores quieres que tenga tu diseño?
Los diseñadores eligen
Otros requisitos relativos al color
while colour is fine the logo needs to also work as black / white for stamp on coffee bag use.
Para hacernos una idea de lo que representa tu marca, dinos qué estilos te gustan
Diseño de inspiración
oldschool but not hipster
the use of light and shadow to create stag and dog...mouse and cup?
super clean and to the point.
overall shield design, can see replacing the stags with mice?
I know what the picture means
angular, line drawn but curved
a dripping Portafiler?
..mouse drinking a drop from portafilter?
I like the idea of a mouse / mouse head to reference "blind" above The Blind Coffee Co text.
Possibly a "big game" mounted mouse head like a stag.
Possibly a mouse poking it's head out of a takeaway coffee cup/lid.
Not a cartoon, more a refined and a step beyond hiptster
needs to look good black or single colour as it will need to be stamped onto coffee bags as part of the over brand presentation but definitely open to suggestion as to overall colour pallet.
Possibly old italian feel but crisp and clean.
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