We sell various products from electronics, to apparel, to gadgets, and different gifts direct from the manufacturer to US customers. Our target audience is 18-45 male as well as 25-45 female who are savvy consumers looking for discounted quality products.
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Play with a dark background as well as versions with a white background. We'd like to have a symbol to accompany the logo or be integrated into the logo that represents luxury/quality etc. We are competing with meritline.com, bensoutlet.com in terms of discounted items. We are inspired by GiltCity.com, Gilt.com, Fab.com, and other flash deal sites on modernity, simplicity, luxury, and feel. This logo should speak for itself as branding will be important for us. We're looking to have a 3 color schematic. A dark constrasting charcoal, with a violet/purple, and a complimentary color or a complimentary shade. Also try orange, as well as an aqua green.
Try versions with all uppercase "DLUXITY", or "DLUXity". We do want the "LUX" to pop out with color, and maybe bolded a bit to stand out. The slogan could be in the pop out color or the complimentary shade or color. It will be used on dluxity.com. Please view the mockup site to get a feel for the layout, and the featured images that would relate a bit to the branding.
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