this logo is for a business agency website, so it's important that it communicates trustworthiness & professionalism. We have an other platform called amz ACADEMY where we teach amazon sellers (see attachment below) in which we use black and orange (#ff9933) and a bit of a futuristic minimalistic font.
We'd like the new logo for our new agency service to use the same colors. It can be in a different style however since we are very open and curious about new concepts so please don't get too hung up on the old logo. We'd also like an icon with this logo for additional brand recognition.
We do like the ScfiFi modern look of the "A" without the horizontal line and maybe even the missing vertical line in the "E". Also we like a bit of space between the letters. The font shouldn't be too fat and bulky, but well balanced and elegant.
I'm attaching a few logos we like below so you can get a better idea.
"amz scale" stands for "amazon" and "massive business growth". We understand that this may have you pick a similar arrow as the amazon logo, however amazon has recently started to sue amazon service providers who's logo comes too close to their own logo. So if you choose an arrow as an icon, please make sure it's not too similar to the the one in the amazon logo.