Hi designers, we’re really excited about your ideas for a logo of our website mampfbar.de!
Our website is all about tasty, healthy and easy to cook food for babies, toddlers and their parents.
About the name:
The name “mampfbar” is a made-up word that is composed of the two words “mampfen” (german for munch/chomp) and “machbar” (german for feasible/manageable). The slogan “lecker & machbar” translates to “tasty & feasible” and explains “mampfbar”. While “mampfbar” is fixed, feel free to change or complement the slogan if it promotes your design idea.
Our main target audience are working parents (mostly mothers) who struggle between little time to cook, their aspiration for healthy food and the reality of what the kids actually are going to eat.
The website provides five major values:
* a variety of recipes that are healthy, accepted by kids (they actually eat it) and parents and are easy & fast to cook.
* an online tool to create a weekly meal plan in order to free your mind of what to cook. The tool will have a “grid-look” like a school week plan.
* a (mampfbar) system – that shows a smart way of how to plan, prepare and store the ingredients of the recipes that are planned for the week.
* information about everything that is important about food for babies and children.
* tips, tricks and (kitchen-) gear that levels up your kitchen efficacy and helps you to save time.
Design of mampfbar:
In terms of design, the website is dominated by large high quality food pictures, a white or light grey background, a right sidebar and the google fonts
Shadows into Light two (theme heading)
Accent colors are not final decided yet, but the design is supposed to be clear, modern and also a little bit playful. We try to show that this website is about food (food pictures), smart tricks (clear lines and overall design) and babies/toddlers (playful elements/colors).
Please note, that the design of the current landing page (a coming soon page) does not represent the style or colors of the final webpage. In fact, we might adjust our current design to the new logo.
About the logo:
The logo will be placed in a full-width header between menu and the top. We would like to see logos that use the provided space, but without creating an overwhelming and too dominant look.
If you choose a different font that does not fit to our selection, please keep in mind that we can only change to fonts that are provided by google fonts or adobe typekit.
The look of the logo should show that the website is about cooking/food for parents and their babies/toddlers. If you manage to integrate also some of the other aspects we described under the five values, you will have our attention ;-)
Please keep in mind that the logo has to fit to our food pictures, see the uploaded templates of our site. Please fit your design into them. Although the design can show that it's about children, we don't want a look thats "childish/comic-style".