D2MFP, Inc. has used a very basic block, black (or reverse white on black) logo for a several years.
No one understands what D2MFP means and most of our clients refer to us as simply D2.
Also, it is unclear as to why the logo includes a .com. The name of the company is D2MFP, Inc.
We go to market as D2MFP today. In the future we would like to go to market as simply D2.
D2MFP.com is our web address.
We don’t need the .com, therefore, we should eliminate it from the logo. We want a company name, not a web address.
We would like to maintain our legal name as D2MFP, Inc., but go to market simply as D2
There are numerous companies, entities, and events with very simple names (and relatively simple logos):
IBM (International Business Machines)
PPG (Pittsburgh Plate Glass)
F1 (Formula One Racing)
G2 or G20 (The world summit of leading industrial countries)
Our CEO would like to move away from the black and white and explore color options. Please use your best judgement and creativity.
I would like to see at least one 3-D versions of the logo
D2 is a full-service creative advertising and communications company with an emphasis on digital marketing that provides innovative leading-edge solutions and programs to our clients.
As an agency, D2 views itself as:
Superior – to their competition
Representative of high quality – extraordinary high quality
Both traditional and digital –
D2 offers all of the services of a tractional advertising agency, but also has digital advertising capabilities that are vastly superior to most of their competition.
Accountable- for our performance and the performance of our supplier and partners
The logo should be:
High Tech – if that’s possible
Suggestive of innovation
Enduring (It should be able to withstand the test of time)
Highly readable – easily recognized and identified across a variety of mediums
I don’t want to add a lot of extraneous stuff added to the logo. Let’s start with focusing on just D2. Let’s not add any mountains, castles, birds, etc.
I’d like to see a black and red 3-D logo whereby the D is one color and the 2 another. The logo is on an angle so that you can see the front and side of the logo and the side is a different color than the front. Therefore, the D could be black on front and red on the side and then the 2 is red on the front and black on the side
A some point it is likely that the logo will be animated. We have someone that will be able to execute the animation.