"MOM ... I CAN DO IT BY MYSELF"

BY MYSELF

Hello,

I am a innovation expert and market researcher specializing in the MOm/Baby/Kid space. I have an MBA, have spent time as a client doing product marketing, I have done public relations and I am a writer. I wear many hats!!

My dream is to launch my own brand and an opportunity has come across my desk and I need to run to catch the 'elevator'!

Moms of children 4-12 years old ... 'tweens' who are interested in enabling her children to do things on their own.

She is college educated. She herself buys beauty care products and has a personal hygiene routine of her own.

She shops brands, likes modern and new brands but is extremely protective of her child and their skin and producxts which touches her child

The By Myself brand is for a product line of (initially) personal care items for kids. Inspired by messy and so not interested in keeping himself clean son ... the product line is in need of a fantastic logo.

The logo will be used on bottles and labels of personal care items. Specifically -- a foaming soap dispenser & pump, a pop-up wipe packet and a spray bottle (to start with). It should stand out from the very crowded shelf at CVS or Target ... it shouldn't look baby or 'childish'.

The logo should look totally different than what Mom would expect in the baby or kids products category. The total opposite of Johnson & Johnson.

The logo should communicate fun, purity, simplicity, independence, easy, pride, kids, modernity.

Consider it to be used on either a clear or white background.