Nessle is a for-profit, online community that connects new mothers and moms-to-be with doulas, lactation consultants, and other mothers. Our mission is "to make new motherhood a more supported experience." Our name, Nessle, comes from the idea of nestling together with a supportive friend, with a comfortable blanket, or with your baby in a cozy room. We are pioneers in this industry, because we focus on the needs of the mother first, and the baby second.
When seeing the design, we want our customers to feel warm, secure, soft, comforted, supported, and full of trust for our reputable brand. The preference is for simple, clean designs.
We will consider either of the following: (a) Wordmark only option – creative interpretation of the six letters, using standard and custom font treatments, or (b) Name plus icon – Relatively simple treatment of logo font with icon in “lock-up” position. The icon can communicate one or more of the attributes noted above, and the design must ensure that it is integrated into the whole, and not simply an expedient symbol off to a corner. We would consider animal imagery, but please no birds, nests, or bunnies. If you like the idea of incorporating an animal, think of a really snuggly one, like a bear or lamb. Nothing cutesy or clip art-like. This is not really about babies; it is about moms: bold, type A mothers who need support and friendship.
Because the name is short, there is no need for landscape and portrait styles of identity. Consistent use of one orientation is desired.
Colors should feel established and calm.
Thank you so much for your time.