We provide millions of people around the world with investing advice. Now, for the first time ever, we're hosting a two-day event specifically for entrepreneurs, executives, and business leaders. This is not a millennial conference filled with people looking for life-hacks; these are mid-aged, hard-working, grizzled DIY'ers, people with experience, successful businesses, families, etc - and they want to find ways to either grow, scale, expand, simplify, exit, or build. Unpretentious audience that appreciates authenticity, work ethic, common values. 70/30 male vs. female, coast-centric, discretionary income. They want quality over quantity, and relationships over transactions.