***February 9 - EDIT***
Please do not submit a logo that uses a map pin. Thank you.
***FEBRUARY 7 - EDIT***
There's been a lot of submissions with the map pin icon and/or similar look. While definitely good looking, we're eager to see options that are a different style than the map pin (i.e. The Apple logo or the Einstein logo). We would love to see some more variation in the designs being submitted. Have fun with it! Thank you for your creativity!
In the moving industry there are a lot of companies that are expensive, don't show up on time, break stuff, and don't even have cohesive uniforms. They also *tend* to be owned by older people, who don't understand marketing (traditional and digital) at all.
Wayfinder Moving Services is totally different. Owned by younger owner, we're eager to break the mold. We want a brand that's unique, memorable, fun ("work hard, play hard" is part of our culture), but still appealing to a slightly older audience, showing that we genuinely care about our customers.
Functionally, the logo needs to convey what we do (moving), without being super boring. There are so many movers logos out there, we want the design to be UNIQUE while still timeless.
Design-wise, the logo needs to be flexible - able to be embroidered on uniforms, look good when it has to be printed in black and white, and can be reduced down to a social media icon.