The logo should create a feeling of: professional, reliable, knowledgeable, creative and innovative.
A recurring theme for our approach: people, processes and technology. A triangle where a change in one area usually has an impact on both other areas (e.g. new technology has an impact on the people and processes).
We want to keep the current tagline: creative people / innovative technology. This can also be read the other way around: innovative people / creative technology. This emphasizes our approach: people and technology go hand in hand. Our solutions begin and end with people. We like the current layout of the tagline, but it is ok if it changes as a result of the new logo. Tagline is not always physically linked to the logo. It is possible that the logo e.g. is at the top of the page and the tagline at the bottom.
<image of current tagline>
The name "Moving Media" is selected because "moving" has multiple relevant meanings:
- physically move media (from server to user etc.)
- a market in constant movement: many changes, challenges and opportunities
- to create emotion (as in "something that moves me"), our customers create solutions that create emotions
It is preferred when the logo helps to tell this story in a subtle way (people, process, technology and the multiple meanings of "moving").
Preference for a supporting graphical element. Just like the star in the current Starbytes logo and the carets in the AA Media Group logo. The current AA Media Group logo has both a rectangular and a square version. This has helped for situations where a square icon is needed (e.g. avatars). In our daily use we preferred the square version over the rectangular one.
Aside of a new logo, we are looking for following associate housestyle elements:
Logo information sheet (with advise on font for normal text)
template for A4 Word letter
template for A4 Word report
16:9 Powerpoint template
Business card design