Logo should represent our message “Do Better”. See following video:
WHAT I LIKE ABOUT THIS VIDEO that could be incorporated into logo:
-Clean, Bright, Happy, Sunny, optimistic
-Professional but not overly serious. Fun/Playful.
-Implies ACTION or DOING.
-Phame's logo could remind you of a spring day
-Rebirth, things coming alive, growing, evolving
-Bright colors.This could mean multicolored symbol with a one color wordmark (not stuck on that idea).
-Colors to consider: Sky Blues, Snow White, Sun Yellow, Grass Green,, and possibly a pink or light red for flower (maybe).
-Avoid squares and sharp edges. The feel should be circular, rounded.
-Wordmark should be clean and easily readable. I really liked the white Prius wordmark at the end of the video. "Phame" should be large, "Entertainment" should be small.
Here are examples of logos I like:
HERE IS WHAT WE WANT TO AVOID:
This is one of our competitors. We want to avoid this overly slick “hollywood” look.
Also Very IMPORTANT: We do NOT want to look like we are a “GREEN” company. That trend has been beaten to death. So while using the color green somewhere in the logo might work, it should NOT be the core color or message.