We are a German publisher that solely specialized on professional literature for musicians. With our magazines/online portals Gitarre&Bass, Keyboards, Sound&Recording and Sticks we concentrate on topics that beginning and professional musicians find interesting.
With the other objects we covered the majority of musician groups. However, the brass scene has not been cocvered by us yet. That's what our website Musikmachen is for. We are currently building the website and want to focus mainly on brass instruments. However, string instruments should not be excluded. The website offers us the opportunity to present subject-specific topics for classical instruments. Our focus is especially in beginners and young musicians who start playing an instrument or want to improve themselves. The leitmotiv is a lot about learning.
At the moment our prime target group clearly are brass and wind instrument players but in the longer term the protfolio will include all classical instruments. A quarter of our readers are 25-34 years old and almost 60% are male.
To fit in our Corporate Design the new logo should be more mature than our current one. Furthermore, the colors schemeshould be held in black and white and the logo should not be dominated by an image or graphic but rather by the name Musikmachen.
Here is the link to the Musikmachen-website http://www.musikmachen.de/
We wish you all great ideas ;)