MyIdealCard.com is a new and unique consumer proposition which identifies the perfect credit card tailored to your needs. MyIdealCard enables consumers to assess their financial requirements from their existing credit card and possibly apply for a new one. Internet savvy consumers will benefit most from MyIdealCard. Families with multple credit cards looking to save money will also benefit from this webiste.MyIdealCard will be based in the US market.
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Target Audience - familes, computer savy people, people who use multiple credit cards. US market
would like to see design with slogan "Finding the perfect card for you"
Most web sites similar to this would use mainly blues and greens, with possibly a little yellow or white. It would be nice to be diferent in our colour scheme to stand out from the crowd. However the colour scheme needs to give people a sence of trust, wellbeing, knowledge, success, security and intellect. People who use the website are doing it for financial management purposes, to save money. Therefore people must sencs that the website will give this to them when they see it.
The colour scheme needs to be inviting, and the logo needs to reinforce trust, be simple and inviting. No badges that symbolise security please.
Also please ensure the colours used are web safe colours.
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