Regarding our logo, we’re looking for something contemporary; classic but with a modern twist. In terms of color, nothing bright or loud. Black, white, slate/grey, beige tones with some copper or deep burnt orange for color. Our logo should reflect that while we’re all business, we never forget that we’re a Southern California agency. Simple, concise, with a bit of flash.
We should have the confidence that our logo can cross both the desk of a CEO and be taken seriously, and also be shown to small business owners and inspire their confidence in our Agency's grass roots ability to help them achieve their PR and Media goals.
As of now, we’re indifferent as to whether our logo can either include a picture/graphic or not. Please note that the emphasis should be on “Media Group” rather than “McKinley Reserve.”
Let your imagination run on this one.