Kicker Arenacross is a nationwide series of indoor (arena) motocross races where upwards of 500 professional and amateur racers come to compete against each other in front of thousands of spectators.
The target audience is both the racers and the spectators -- both of which are motorsports fans. A predominately male audience however there is a large female presence. Ages ranging from 3 to 65 years old.
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Although the audience may be described as "adrenaline junkies," the design shouldn't reflect that alone. There may be an "adrenaline" undertone, however, the design should remain somewhat professional and classy.
Lastly, the word "Kicker" is the corporate sponsor, so their logo (attached) will be used in place of the word.