"the nature outside your doorstep" is a nature oriented social network service with an objective to provide, gather and share information (stories, pictures, visits, events) about various point of interests (nature spots) easily reachable from network member's daily life range.
The service will be FUN, EASY, ACCEPTED, ENCOURAGING and REWARDING.
FUN for looking nice, cool, modern
EASY for really easy usage. Visit a Spot by just one click if using mobile. Fast and easy data entry in the web. Standard and common connectivity to all other social media (FB, Twitter, etc).
ACCEPTED for that the nature spots are approved by the municipalities. You can trust this.
ENCOURAGING for social media experience that has not been there yet. share your hidden mushroom spots, find people that are interested in the things you do (especially non IT people)
REWARDING for new exiting ways to get promoted and well, rewarded.