Audience Profile - our target audience is probably 18-49 years old consisting of college students, designers, artists, art-lovers, philanthropists, entrepreneurs, programmers, hackers, musicians, restauranteurs, foodies, activists, free-thinkers, taggers, skaters, surfers, snowboarders, millionaires and billionaires. Three key groups: social media people/young, wealthy people/old and office managers/whoever. They care about authenticity, happiness, real solutions, simplicity and making the world a better place.
Social & Financial Measurement & ROI - it’s about much more than the money. Money helps the business become sustainable and scalable but it is critical that we understand our local and global impact of our business model and partner channels. Building a global interconnected and yet highly localized and decentralized structure.
Product as Experience - people buy things emotionally then justify with their heads. People buy the product but desire the experience. We offer the simple act of a small consumer purchase experience magnified in very real ways in which the measurable real world experience makes the world a better place.
Healthy & Happy Living - more clean water consumed makes for a healthier body and drinking PH balanced water makes for an even healthier lifestyle. Good for you and a better world to match.