• Made Grocery, Oak st. New Orleans. In New Orleans we say, “make groceries” or, “I’m makin’ groceries” instead of “grocery shop.” Our name is a nod to that colloquialism and to our great prepared foods selection.
• Brand personality- Warm, Knowledgeable, Intimate/Neighborly, Passionate, Generous, Honest, Pleasant.
• Project Goal—We need a main logo for now, one to use for our storefront/hanging street front sign, to use on labels for our in house made prepared foods.
- In the logo, we’re open to using 2 fonts, (made+grocery) which we can use for printed material throughout the store. We’ve included a few fonts we like.
• Company Background—We’re a modern day “mom and pop” grocery store who offers the best selection of locally sourced produce, meat and seafood. We work directly with local farmers and producers. We make fresh, delicious prepared foods daily and offer fresh sandwiches and salads made to order. We have amazing dinner pop ups and fresh baked bread a few times per week. We opened late 2016 and in early 2019, after one of our partners left and we got a great new kitchen staff, we decided we needed to rebrand and tighten up our operations. We’ve already changed our name to Made Groceries but haven’t rolled out an entire rebranding. Also, old manager is stepping down and owner is taking on that role, focusing on building a culture that reflects the brand personality traits listed.
• Target Audience Information—Our customers are folks who live, work or are passing by the neighborhood. Lower-mid to Upper-mid income range customers. Oak st. in the Carrolton neighborhood is a diverse, old New Orleans neighborhood. Many families have called this area home for several generations. Also, college kids from Tulane and Loyola are one mile away. Catering customers are more upper-middle income range, and less racially diverse. All customers enjoy our authentic New Orleans and regionally inspired cuisine. At the same time, dinner pop ups are often internationally inspired.
o In New Orleans, the summer months are very slow, while business picks up throughout the fall and winter.
• Project Deadline—We’d love to get this logo finished and ready to print onto our storefront sign by Friday, August 16th. have