Company purpose: Provide simple access to advertisers that want to reach their audiences on ConnectedTV media for local, regional and national advertisers and agencies (think wireless delivery of tv and not cable or satellite subscriptions).
Differentiation: Simple, one-stop media planning and execution.
Positioning: The tv advertising industry is rapidly changing, driven by massive shifts in media consumption towards wireless
"ConnectedTV". This "cord cutter" shift has eliminated the lock that traditional networks, cable companies and broadcasters have on selling TV advertising locally, regionally or nationall, and OTTBuyer.com enables anyone to buy TV without going through traditional monopolies. Kind of a "democratization of TV buying". This positioning is similar to what DirectTV did against Cable TV back in the 90s.
¿A qué sector dirías que pertenece tu empresa?
¿Qué colores quieres que tenga tu diseño?
Otros requisitos relativos al color
Open to suggestion.
Key attributes of brand: Cutting edge technolgy. Innovative.
Para hacernos una idea de lo que representa tu marca, dinos qué estilos te gustan
Diseño de inspiración
I like that the icon is easily associated with TV. This is important because we are a TV media buying platform. However, this is a bit generic and doesn't convey the OTT/CTV aspect of the service.
This is a bit bitter that the other one because of the wireless treatment, which conveys OTT/CTV. It also has some personality.
This is an icon for Smart TV. A bit cluttered for logo but it gets the idea across.
Tried to copy the EarthLink.net logo to illustrate the way the treat the wireless icon - like en electron. That might be a good way to show the wireless, perhaps around the TV like it goes around the earth on the Earthlink
A little definition of OTT -- this is the ability for people to watch television using devices like Roku, Chromecast, Amazon Firestick, SlingTV, Apple TV and so forth. These programs can be delivered to SmartTV's, or mobile phones, tablets, laptops or desktops. People don't have to spend $125 per month anymore for a cable subscription or Satellite Subscription like Directv -- so they are moving in droves to cancel their expensive subscription services and getting the tv they want either free, or for nominal fees. Hope this helps.
Destacado en la lista de concursos lanzados
Promoción de blog
Hemos encontrado algunos concursos similares que podrían interesarte