The next generation of TV is here -- OTTBuyer needs a great design!

OTTBuyer.com

TV Buying Made Simple

Company purpose: Provide simple access to advertisers that want to reach their audiences on ConnectedTV media for local, regional and national advertisers and agencies (think wireless delivery of tv and not cable or satellite subscriptions).

Differentiation: Simple, one-stop media planning and execution.

Positioning: The tv advertising industry is rapidly changing, driven by massive shifts in media consumption towards wireless
"ConnectedTV". This "cord cutter" shift has eliminated the lock that traditional networks, cable companies and broadcasters have on selling TV advertising locally, regionally or nationall, and OTTBuyer.com enables anyone to buy TV without going through traditional monopolies. Kind of a "democratization of TV buying". This positioning is similar to what DirectTV did against Cable TV back in the 90s.

Open to suggestion.

Key attributes of brand: Cutting edge technolgy. Innovative.

A little definition of OTT -- this is the ability for people to watch television using devices like Roku, Chromecast, Amazon Firestick, SlingTV, Apple TV and so forth. These programs can be delivered to SmartTV's, or mobile phones, tablets, laptops or desktops. People don't have to spend $125 per month anymore for a cable subscription or Satellite Subscription like Directv -- so they are moving in droves to cancel their expensive subscription services and getting the tv they want either free, or for nominal fees. Hope this helps.