I would like to create a logo for the new internet based marketing company I am launching in 2017.
Rental Marketing Pro is company that sells consulting and marketing services as well as DIY marketing products (websites, how-to products, Videos, newsletters, yard signs) to rental store owners in North America. Some customers will hire us to perform the services directly for them (adwords management, website creation, etc.) while others will be interested in implementing ideas themselves (DIY Products, videos, etc.). The rental industry is comprised of local rental businesses throughout North America who rent party supplies (tents, tables, chairs, inflatables, weddings, concerts, etc) and tools & equipment (generators, backhoes, concrete machines, gas powered lawnmowers, etc..). There are over 15,000 rental companies in North America.
Many of my customers are owners who are blue collar types that enjoy the DIY nature of the business. Many companies are also family owned businesses that are 2nd or 3rd generation. Most owners are still involved on a day to day basis with the business. Hence they are busy but they have their hand on the pulse of the business. They also make buying decisions directly.
My customers are typically 30-50 years old, 60% male (tool/equipment is more male and party rental is more female), blue collar, hands on, enjoy the industry for the simple nature of the business. They value straightforward answers, actionable items and products that give results and have high value.