It has to be fun...should have universal appeal to adults, and maybe somewhat geared towards women 21-45 yrs. Also, I think it should be relatively simple - I'm just basing that on other popular animal logos out there (Vineyard Vines, Lacoste, Psycho Bunny, Etc.).
With that said though, piñatas tend to be colorful, and the colors do seem to catch the eye - which I think is partly why we have received some good feedback on a hat design (see attachments). So, maybe have to find some sort of balance? This is something we're hoping becomes our brand icon so when people see it they know it's NIPYATA! and not a generic pinata. And we plan to use this logo across our website, social media platforms and as branding on all our products and apparel.
3. Need fun, bright, colors that align with our text logo (see attachment), are attractive and help convey the party message.
4. We think the current logo on the hat is a nice representation of the brand, but it is just something I created in Microsoft Paint. So, it needs professional upgrades. And if you can see something that we can't - something that sends a better message about the party vibe we are going for, we are open to your suggestions.