The target audience includes allied organizations and nonprofits, individual allies, the behavioral health provider community, and the general public.
Project Goal: GBHPAC seeks a new logo to incorporate into existing print and digital products. The successful logo will meet the following criteria:
-Is easily recognizable at any scale and in monochrome
-Utilizes clean, modern lines (logo should not be on trend, but should be stylistically viable for at least 7-10 years)
-Does not include any font/lettering.
-Is easy to print/embroider legibly on a range of promotional products (t-shirts, bags, water bottles, key chains, etc)
-Is delivered in *PSD file (with design elements on individual layers) 1,000 x 1,000 pixels at 600dpi; and *EPS file (working 100% vector file) 10-15 megabytes with any text outlined
-Utilizes green (the color of mental health) and purple (the color of addiction recovery) as the primary color elements.
Thematic considerations: Concepts that may be considered for visual representation: Diversity, support, hope, wellness, recovery, collaboration, health, empathy, community, reliability, innovation, forward movement, warmth.
Note to designers: The outline of the State of Georgia is in heavy use by many statewide organizations. Designers incorporating the state outline should perform due diligence to ensure no similar graphic is being employed by another organization. Images commonly used for human service organizations (people holding hands, stick figures, human forms) should be avoided unless a truly innovative design solution can be realized. The human brain should not appear in any graphic in any form.