We raise awareness about the dangers of mismanaged newborn jaundice and support those living forever affected with the lifelong disability it causes.
We have been imprinted with this K and we use our stories to fight to diminish the K.
The K is Kernicterus (kern-meaning seed or core and icterus means yellow. when this happens to a baby. This condition literally stains their brain yellow at that central spot when newborn jaundice is mismanaged.
We support maternal empowerment, education and research that serves to minus the k, diminishing both the incidence and effects of this enormous global problem. Kernicterus is an important contributor to infant death and disability that is preventable in developed countries.
#jaunducecandothat #minusK #toughonjaundice #(#stopKI and #KIcare for an older campaign)
The focus is on subtracting the k.
Audience: New parents, expecting parents, pediatric and family medicine and specialty physicians, researchers, nurses, special needs parents and individuals living with kernicterus ...basically anyone directly or indirectly in contact w a newborn