99nonprofits winner - Unconventional and clean logo for Do Bold, NGO fighting for human rights

Comunidad y sin fines de lucro

Style we are looking for: Style: Minimal (maybe), Clean, and Professional Feeling we want to transmit: Unconventional, impactful and brave ● WHO WE ARE & WHAT WE DO ➤ Our vision: For all workers to be free, treated equally, empowered through decent work and safe migration, and have access to remedy and justice ➤ Our mission: Advancing human rights, human dignity and decent work for all migrant workers ➤ Our values: Empowerment, inclusiveness, quality, innovation, accountability and transparency ➤ What we do: We bring a fresh approach to one of the world’s oldest problems, modern slavery. We do this by combining the power of data, with a human-centric service design that is inspired by unique on-the-ground experiences in one of the most closed civic spaces worldwide. ➤ Our personality: Unconventional, honest, ambitious, brave, helpful, knowledgeable ➤ Brands we are inspired by: Charity:Water ● OUR TARGET GROUP ➤ Ethically-oriented businesses ➤ Government Ministries in Developing countries ➤ Governmental Development Agencies in Developed countries ➤ International Development Foundations ➤ International Development Organisations ➤ Migrant workers You can find detail information of each persona in the document attached below. ➤ How do we want our audience to describe our brand? “Inspiring” an excited feeling that one would like to work with or support Do Bold. That we are doing things in a way that has not been done before, achieving results that have not been achieved before, setting new benchmarks and creating the desire in people to see more of this and support our work (this is what makes us stand out) ● OUR CORE VALUES ➤ Impactful, Uniqueness and Bravery ➤ Impactful: We value most the impact that we make. ➤ Uniqueness: We value the way we achieve our results because it is unconventional and delivers results that are empowering to our stakeholder communities. ➤ Bravery: Our work requires us to be strong, even in situations that are challenging or scary, as we project an image of empowerment to our stakeholder communities.

➤ Colours can be bold but should not be playful. ➤ Blue is liked but many organisations are using it, hence not so much of a preference. ➤ Balance of contrastful colours that go well with each other would be nice. However, the logo should not overuse colours unless it is logo that could be used in black, white or coloured. In such case, the coloured can be very colourful but not playful. ➤ Current brand colours are magenta and a light blue, we are unsure whether this should be carried-over and would rather be open to designers’ suggestions ++ Please note that we could only select three colours (Blues, Aquas and Reds) but we would have selected "Let designers make suggestions" as well. ++