Initially we're launching two beverage lines -- a caffeine-free energy drink and a lightly caffeinated version of the same, each with their own sugar-free version launching a few months after. The way we are able to provide a caffeine free energy drink is through compounds known as nootropics -- 'smart drugs'. (Makes for a good google if your interested.) Not only does our drink provide energy but also helps erase brain fog and boost cognitive thinking -- short and long-term memory, focus, motivation, mood-enhancement, etc. As for the big picture, we hope to have many different product lines dealing with nootropics, herbal teas, and supplements. We pride ourselves on up-to-date research and unpublished trials regarding every ingredient we use, meaning there is a reason for everything we use, down to the mg. If a new study were to come out in favor of one compound over another, we would take this into consideration. We like to think of ourselves as 'science savvy' producers. We hope to eventually be regarded as the 'apple' of nutritional and supplement products, with reliability and cutting edge knowledge being the staple of what we're about. The flavor may stay static, but the ingredients may swap out with each new relaunch, or "upgrade."
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