We'd like to establish/strengthen our brand with an elegant logo to stand out from the crowd of competitors as a light-hearted collaborator - and a dedicated source of entertainment.
"Sludder" quite literally means "non-sense", "hogwash", "mumbo jumbo", "ridiculousness" in Norwegian. It is an informal and humorous name of a brand involved in the development and production of comic, fun and slightly edgy web-series, short movies and e-books - anything that piques our interest.
We are open to suggestions - from industrial to organic styles. The logo should reflect our values and a playful brand identity of being the optimistic underdog.
Preferably, it should be a logo that can both be used as a stand-alone icon to communicate a "stamp of approval", and as a full logo with company name when space is available.
While informal, it should convey professionalism. Feel free to play with vibrant colors, but at the same time allow for the possibility to use it in a single color when necessary.
Here are some values/power words to spark your creative flow in regards to the logo:
- playful, cheerful
- funny, humorous
- informal, casual
- fresh, distinct
- vibrant, organic
- homegrown, micro-size
- self-made, modest
** UPDATE **
We want a distinct logo, so please avoid generic smiley, clown or joker references. The logo should be uniquely identifiable as a brand, so please do not feel too restricted by the fact that we produce comedy entertainment. Play with it, make it unique and fresh on its own.
The logo will be used on both print, web and audio visual content (e.g. in our TV-productions or web-videos). Please consider that it will be used in various sizes, e.g. for smaller print, so it is good if the pictoral mark is not too complex. Also, please consider the readability of the company name in the logo.