My company will let kids in highschool access cutting edge, preventive, mental health-interventions; while the collegekids who volunteers will be able to develop their understanding of clinical psychology and make good experiences. So it´s a mutual gain situation, and i want that to be conveyed through the logo.
My target audiences are:
1. the kids who receive the help (14-19 year olds, both m & f).
2. The highschoolteachers who contacts us.
3. The volunteers (collegestudents) who want to contribute. (20-35 years, m & f, live in a city, modern lifestyle)
Targetaudience 1 & 3 are most important, so go for an youthful, cool, look. Make it bold and confident!