The company contains the word 'Odyssey'. One idea we had was that this could perhaps be related to The Odyssey written by Homer, in the sense that Internet Marketing is a journey and our company is going to help customers along that journey - this is just an idea.
The target audience is business owners primarily. Ideally we would want something fairly business like as well but not too boring at the same time and something which is easily memorable so not too complex in design.
We'd like the logo to stand out on it's own and with the word Odyssey and we'd like to be able to expand the logo out to include other words as we launch other brands/websites, for example;