What does a cactus have to do with the offshore oil & gas drilling industry? Read on...
AMOG is a very high end engineering consulting firm, mainly working with the offshore oil and gas sector, all around the globe. We pride ourselves on our focus on R&D, industry-leading projects and sophisticated technology.
Our audience would be technically-minded engineers and senior management for oil and gas companies. (Read: older, mainly male, and detail oriented, little appreciation for "design" per se but know what they do and do not like).
This logo is for a brand new design (3 patents have been awarded so far) for a buoyancy module that helps reduce the vibration (caused by water currents below the surface of the ocean) of large flexible oil & gas pipes.
Think this sounds technical? The more technical version is: Patented cylindrical buoyancy module design for offshore drilling risers that uses Longitudinally Grooved Suppression (LGS) technology to minimise Vortex Induced Vibration (VIV). Phew!
It is challenging to find a balance for these designs:
- The technology that we are working with is extremely innovative, therefore a look and feel of this logo should be modern
- The target audience is older and do not appreciate abstract or designs that require too much interpretation
- BUT engineers also like anything that is "clever"
- The final design should look "clean" and "modern" but will need to be "technically correct" (for example; the dimensions and shapes of images used) as engineers will appreciate "look" and "feel" but will then focus on the detail.
So, why the cactus?
One of our (very intelligent) PhD Principal Engineers started to research the cacti growing in the US desert. These cacti are very tall, with a small root base, but are able to stand in very strong hurricane winds. From an engineering perspective, they should not be able to stay standing at all. Knowing that ocean currents act similar to wind currents and that the impact of ocean currents on underwater cables is not good, our Principal Engineer looked at the shape of the cactus and the lines running along it, and used this theory to develop a design for a casing that could wrapped around underwater cables to reduce their movement.
In laboratory tests, the best LGS design was the one labelled "R8." A cross section of this design has been loaded here as an attachment.
THIS SHAPE SHOULD BE AN ESSENTIAL PART OF THE FINAL LOGO.
I will continue to provide feedback, direction and more information over the course of the competition.