In general, the health and safety industry is a little bit dry and "old fashioned" in it's ways especially when it comes to training. I'm a young health and safety professional who has brought a new perspective to this entire culture and having worked in the industry for 15 years (started at 18), have found a way to deliver high quality and interesting content to employees. While there are a few players offering similar services, they do not offer the "complete" package as our company does. We need a simple, yet memorable logo that can be a stepping stone for building our brand. This business is guaranteed to become a leader in the industry in a relatively short period of time
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There's actually two markets that our business caters to. Employers who wish to provide several types of training courses to their employees via a web-based system, as well as individuals who would like to receive certifications on various topics (fork lift, crane, etc)
As stated, a simple design is required but should at the same time demand attention and convey professionalism. I've done some combining of colors and green and orange seem to go together nicely for me. These colours are not an absolute necessity, however seem to stand out to me. The green conveys the direction that many businesses are going to as far as being "green" and is somewhat align in with what we do (considering that by training individuals online, we are in essence reducing the amount of paper that we use dramatically). The orange seems to convey a "new" feeling or a sense of youth and vitality which is missing from the industry. I'd liek to stay away from typical symbols used in health and safety such as stop signs, crosses, etc unless they can be portrayed in a "cooler" sense and not in the typical, boring cliche'd manner that is so prevalent.
The site itself falls under a "parent company" which is eversafe media inc. (providing various types of media for the health and safety industry) so the design would have to be congruent when either as "eversafe.ca", or "eversafe media inc".
Thanks in advanced everyone, and good luck!
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