ONLINE STORE NEEDS A LOGO

SHOPLESS

Hi Designers,

We are a newly set-up online store focusing on contemporary and unique home products accessories and gift products. We will be importing the products from designers all over the world and sell the products online. Our store name is Shopless which stands for 2 meanings. First meaning is because we are an online e-commerce website without a physical brick-and-mortar shop. We have tried to look for a suitable location to set up a physical store but have been unable to find the perfect fit hence the reason to go to e-commerce first. The second meaning is that we always strive to sell the products we carry at a lesser price than the same product would have cost in a physical store. We are able to do this because we are an online business and can pass the savings to our customers.

We need the following items designed:
1. Logo (3 versions: colored, dark grey&white version and red version)
2. Letterhead in Word document – standard A4 ( which can be used to print invoices) – based on your designed logo
3. Business card (standard size – 89mm x 53mm) – based on your designed logo

The target market for this business is people in the range of 16 to 45 years old who can appreciate modern-designed products to the-otherwise-normal items. These groups include students and working class individuals.

Some logo designs that we like (but don’t follow exactly as we are in different business):

http://www.korwater.com
http://www.bambuhome.com
http://www.blomus.com
http://www.osim.com

For the logo design, there are 2 options: one is to play with the word Shopless and add graphic (like KOR Water) or you can play with the word ‘Shopless’ and incorporate the design in the word itself (like Bambuhome). We are very open to the designs and color schemes.

The MOST important is that the design should be classy, portrays a level of sophistication and depth in taste, contemporary, simple yet elegant. For the color schemes, any colors can be considered as long as the design doesn’t look too ‘noisy’/cheap. We also specifically want red variant to the original logo as Valentine/Chinese New Year is approaching and a darkgrey/white variant.

For the font for the word ‘Shopless’, we like the fonts that are used on the 2 companies’ logo below:

http://www.singaporeair.com/saa/en_UK/index.jsp
http://www.garuda-indonesia.com/

The letterhead and business card should follow your original design of your logo. Feel free to ask if you have further queries or if my design brief is not clear enough.

Good luck.

http://www.shopless.com.sg