Our primary target audience is government officials such as mayors, governors, city council, purchasing directors, and the chief of staff.
Our secondary audience is businesses that provide goods or services to governments.
Requirements (or want/dont’ want)
The logo must be clean and professional. It should appeal to city officials and business people.
The logo should primarily communicate the idea of saving money and government transparency.
To get a better idea of what OpenSpend is all about, visit our website: http://openspend.com
Note: our website will be re-designed soon, so it should not be used as a style guide. Only use it to better understand our company.
The logo will be used for our company website and print brochures.
The logo should include our company name (OpenSpend).
All images used in the logo should be royalty free.
The logo should be provided as a layered PSD file at print resolution.