The logo should be vectorised and recognisable even in bad print, pixellated on an old screen, or in a black and white setting.
We prize originality and standing out.
We include below examples of design we like. This is there for inspiration rather than as a spec of what we want. We include them as links with spec and notes to tell the whole story.
Good agency work:
Conservative industry (mining in China) does something relatively original: https://identitydesigned.com/sanrun-mining-co/
Targeting intuitiveness for a socially broad, international audience: https://identitydesigned.com/queenstown-airport/
Minimalism meets idealism, despite the extremely sparse design it is original enough, perhaps relevant to the big vision for OptiDB: https://identitydesigned.com/centre…istianity/
Very distinctive: https://99designs.com.sg/logo-desig…est-825443
A tech firm going through the agency process (took 2 years!): https://identitydesigned.com/bitdefender/
Small local consultancy grows international and rebrands to target US mega-corporates:
Seen this brand around a lot in the UK and it always immediately struck out. really strong identity, this is the story behind it: https://identitydesigned.com/channel-4/
Some 99Design work we liked:
Neat, jet-based: https://99designs.com.sg/logo-desig…are-825985
This contest resulted in a wild library of ideas: https://99designs.com.sg/logo-desig…get-824928
https://99designs.com.sg/logo-desig…mpany-6884 - A lot of interpretations of what is effectively the same thing (a boat). After looking at all of them I kind of defaulted to the winner as well.
https://99designs.com.sg/logo-desig…any-572308 - The only retro one that worked for me. Quite a detailed spec.
https://99designs.com.sg/brand-iden…dio-736560 - One of the few minimalist contests with some actual variation. I'd have picked the orange version, I think.
https://99designs.com.sg/logo-desig…ves-196555 - Pure creativity. Not sure if it's recognisable as a Playstation logo, but it is definitely as rooted in its era as the previous 2 logos were.
https://99designs.com.sg/logo-desig…ter-568765 - Somehow this contest generated a lot of variations in styles.
https://99designs.com.sg/logo-desig…nic-581644 - Quite professional entries I think, without being too boring, and perhaps the look we want to go for for the "Microsoft Access" market. See additional notes for most of the spec.
https://99designs.com.sg/brand-iden…ble-579805 - Finally a Trekkie! I'm sure I've seen "Strata Consulting" somewhere. Is it retro to go 1999? Is retro cool? After 20 years maybe? I kind of like it but it could be the good memories. Anyway, this has some variation on using the full name.
Minimalists get their own section since it is so common (but not necessarily what we want):
https://99designs.com.sg/logo-desig…-sf-497447 - my favourite of the hipster minimalists, I think. Some of the non winning entries were ok, but the winner is clearly superior. Very thorough emotional spec.
https://99designs.com.sg/brand-iden…tes-703653 - maybe it's the gold but I like it almost as much.
https://99designs.com.sg/brand-iden…ent-465489 - There's something about the winning logo that just clicks for me. But the non winning entries often repeat the same theme yet don't have the same "click". If we go down the path of minimalism, should this be inspiration?