We're a new orleans e-cigarette and eJuice store opening up this month! We sell all products related to e-cigs, provide tons of flavors of juice, and ultimately provide a very hands-on, interactive experience, allowing customers to taste different flavors, instruct on how to use and "rebuild" the devices, and offer exceptional customer service.
Our target markets are:
1) Smokers who want to quit. ecigs are an extremely compelling way to stop smoking. They are so much healthier, cleaner, cheaper and way more fun. ecigs contain nicotine, but none of the tar and harmful chemicals of cigarettes.
2) Vaping enthusiasts: people who are already immersed in the products and culture, looking for a cool spot to refill and chill a little bit.
3) Vaping newbies: people who want to learn more, try new flavors, and see what the fun is all about.
We want to exude a very soft, clean, healthy, and environmentally-friendly look and feel to our brand. One of the things we will be offering is a recycling service for used e-cigs, which qualify as electronic waste, and should not be disposed of in the trash.
The store is located in New Orleans (aka the crescent city) and we want the logo to reflect the city a bit, but it's not the driving force of the brand.
Also, we will be launching an e-commerce site to sell inventory. This logo needs to be able to work well on the storefront, in print, and online.