The literal translation of "NEULUFT" is "new air". We connect our brand name to a fresh new day that you start in nature, like the new air of the day in the morning. For us it means trying new things, having new experiences and getting out of your comfort zone. It represents an active lifestyle in the outdoors that includes doing things in the water, the mountains, the woods, etc. It is also something dynamic instead of static.
Our first products are going to be snorkel, sailing and camping equipment. So the logo should be open enough to support all of those and more.
We have added three pictures that we connect to our brand!
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Diseño de inspiración
Following are some ideas and mental images we have in mind connected to the brand. Use those as inspiration, but feel also free to ignore them and surprise us.
We see rather curved than straight lines, similar to air flow.
In terms of color we can imagine a bright turquoise that has a good contrast on black and white.
We can imagine it having an abstract representation of an eagle or wings.
It should be abstract enough to make a good app icon (at least parts of it)
NEULUFT is a single word for us and should be treated as such in the logo without separation.
Once we have our brand logo we will also need a product packaging, product manual, package inserts and social media designs as a follow up. Ideally we will arrange these projects with our logo designer, too.
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