Cairn is a monthly subscription box for outdoor oriented individuals. Hikers, backpackers, bikers, fisherman, bicyclists, runners, etc. receive a box once a month with new products that cater to their interests.
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The first photo I've uploaded is a picture of a Cairn. This is used as a marker in nature as a non invasive way to mark a trail or indicate that someone is on the right path. They come in many shapes and sizes, this is just one, others can be seen through google images. I'd like for the cairn shape to be used in the logo, along with the word Cairn, which is the name of the company.
Update (12/7): I've just uploaded a second photo (4 rocks). I think replicating this picture in the logo for the rock stack (a.k.a. cairn) would be great...it's simple, yet elegant (meaning, 4 rocks, this size, shape, orientation, coloring, etc). If it's used inside the word as the "i", I think it would also work very well.
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