Logo is probably going to be posted against a white or black background. You may use 1-3 colors total in the logo itself. Looking for a high end and modern look, but be careful with fonts as we want our logo to be readable and obvious without having to guess what it is. Logo can be a combination of the name and a mark or just the name by itself. We don't think we want just initials unless it can be presented along with the name in a creative way. We will probably have this logo embossed on all materials. We are not fans of 3D marks. We are open to dark blue and red also, but that is optional. We tend to like monograms or badges, but we are open to any and all design ideas.
We do NOT like cartoon characters.
We want to emphasize that we are looking for something "unique". If your proposed design looks anything like we've seen before (we've seen a lot), we will not even consider it.
Note that we are NOT a web design company. We are business consultants catering to e-commerce merchants. Some keywords that might describe our business are:
strategy, tactics, profits, innovation, growth, automation, freedom, efficiency, processes, creativity