audience is across countries (Europe, BRICS). Business owners, entrepreneurs, people wanting to start a business, professionals (eg dentists, accountants), typically with a degree, probably aged between 18 and 55 years old.
Image sought: if the company was a magazine, it would be a cross between the Economist and Wired. Great content (so great value and expertise) at reasonable price, working with latest technologies and not taking itself too seriously despite high level of expertise.
Issue: papillon means butterfly in French. Butterflies can be associated with fragility, ephemeral beauty and lack of consistency. That's not what the logo should project at all. But it should not be an "IBM" or "Accenture" image either. It should project an image of accessibility, simplicity and openness, with a zest of humour, while showing that it is a real, robust business that gets results in the 21st century.