I have created 3 brands in the last year using the same logo for each of them but the logo is TERRIBLE! I was not going to worry about it because all my sales are on Amazon USA and I have them all trademarked in Australia, UK and soon to be USA. The problem is every time I look at them it makes me sad. I understand it is a tough game to make one logo that works for a swimwear apparel, homewares and giftware brand but obviously we need to make it happen:
• Let’s keep it black, white and grey for simplicity reasons (best matches all packaging and eliminates potential extra printing costs on packaging and label tags)
• Please take into consideration that the W&F GIFT brand logo is currently being used for keepsake wedding handkerchief packaging. It's REALLY important that the logo suits that style of gift - https://www.amazon.com/dp/B07PN4FWF…i_title_dp
• The wf or w&f should be inside a circle. Maybe the letter should be petruding outside the circle. Broken or unbroken circle. GIFT should be outside the circle as the wf or w&f has to be large enough to be recognisable. The letters should be medium thickness - enough to be visible from a distance but without looking too bold like.
Below are the 3 brands with their websites, Amazon listings, images of the products, packaging and a label tag:
Note: W&F is the over arching logo that I require designed. For this project please take into consideration all 3 brands but for now please just use the word GIFT beneath the logo. At a later date I will either get the designer to supply me the APPAREL and HOME version or I will take care of this myself.
** Please refer to 'Design Inspirations' **