2Fit (or TwoFit), essentially, is a fitness company that is based exclusively on partner-work and partner exercises. It provides various services that are aimed at partners/couples - matching workout programmes, complimentary nutrition plans for the couple, and workout programmes that are built around working with each other (using each other's weight; partner balance etc.). One of our core principles is the train together, stay together mentality.
We haven't decided yet on 'TwoFit' or '2Fit' as they both present some interesting design options, so we're open to both options and would love to see how the logos come together!
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The combination of graphic illustration and clearly defined text for the company name is a winner and extremely cool.
Like Violent Zen, the combination of graphic illustration and crisp text is professional, striking and memorable.
This is great because it takes simplicity to a personal level: 6 degrees is easy to interpret whilst the text, obviously, does exactly as it needs to. It is economic whilst somehow retaining individuality and an intimacy thanks to the implied penmanship of the '6 degrees' part.
We are considering both versions of the company name: 2Fit and TwoFit, and haven't concluded what works best as the quality of the logo designs will play a large part in realising the better of the two, which means we're happy/excited to consider both options. On the whole we we envisage the logo to be a bit more graphic and less geometric (not only a number 2 + Fit, but complimented by some graphic illustration work (as per the Design Inspiration examples) to help visualise what 2Fit is all about. Some dark shapes (i.e. silhouettes, a boy and a girl) doing various bodyweight/acrobatic exercises could work just as more abstract designs could - we are very much open to suggestions and discussions on this!
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