Mainly a balloon company, organic garland/arches, columns, wall back-drops, centerpieces, photo-op back-drops. Marketing for all parties but may branch out into other venues like weddings. Will have some equipment rentals as well. I don't want to focus on balloons or kids only because I don't want to limit the company.
Here are a few links from Pinterest to show you the kind of work I do. I am working on my own portfolio as I get projects. My company is mainly about balloons, but I may add flowers to center-pieces or to the garland and the photo stand and drapery/back drops will be a rental that is extra to the balloon cost. I don't mind an extravagant balloon garland pic or drawing on my logo, but I don't want the typical three balloon bouquet. You can incorporate other party pics. Definitely no clowns or kid pics.