We are looking for one design for a pair of two business names linked together currently (& longterm possibly developing independently).
We are a team of three psychotherapists consisting of me as a doctor/psychiatrist (born 1970, male) and two psychologist (both born 1979, female).
As future visions are open timewise and contentwise we decided it best two have two names and independent domains for possibly differing directions and emphases.
We’d like to set up a sort of network together with a common design for now. Our common ground is the therapeutic work with people, that we share a passion for.
The names in German are „passung“ and „WirWerk“ that shall be linked to two „.ch“-domains.
To the names:
„passung“ means fitting (i.e. a solution to a problem), containing „Pass“ like in passport, the verb „passen“ as going through, or latin „passus“=walk, or „Pass“ like the english (mountain) pass (so overcoming something) ...
„WirWerk“ literally means „WeWork“ or „WeSite“ – whereas „Werk“ is being associated with a workshop/studio (in the old days meaning), the verb „werken“ referring to work, to practise (also hinting at the circumstance that we give advice but solutions won’t be found without clients’ engagement) ...
To get more an idea how we understand ourselves a few important words & phrasings that we associate with our therapeutic work and that we cite on our temporary website:
„individuell. systemisch. feinfühlig. integrativ. optativ. holistisch. dialektisch. narrativ. bedächtig-wo-möglich. schnell-wo-nötig.“
(In English: individual. systemic. sensitive. integrative. optative. holistic. dialectic. narrative. thoughtful-where-possible. quick-where-needed)
Apart from this therapeutic work, I’d like to open up more to coaching, supervision of individuals and teams in general society and consulting of businesses – where marketing, creativity, change processes, etc. are the targets of reflection, planning and action but appearence has to have enough „seriousness“ as well.
So this client group should be in mind in the design of the two names as well ...
The design will be used on letters, business cards, new websites, etc.
That’s the set-up. Feel free to contact us for further information.
Matthias Köster & Chow Ling Ng & Monika Rufer