(Main Design Notes at Bottom)
Because this product was inspired vaping with friends over the winter snowboarding up at Whistler-Blackcomb Mountain, Peak Vapes was chosen as a name to communicate Peak Quality, Peak Purity, Peak Performance, Peak Health, and to stand out as the go-to ejuice for everyone vaping who finds out most ejuices on the market aren't as healthy as they originally thought.
Especially with new science proving toxicity levels in what is an unregulated industry.
This product was formulated with the highest attention to detail and quality, at every step of the process to create it, with extensive lab testing done to ensure scientifically validated proof of it being the healthiest option to vape.
Our team is committed to the highest and healthiest, most optimal quality ejuice in a wild west unregulated industry where most companies cut corners to boost profit, at the expense of countless people's health and wellbeing.
Current design challenge is to strike a balance between clean, modern, sophisticated, luxurious... and organic, playful, friendly.
The bottles will be a matte black finish, on square/rectangular and possibly traditional Boston Round dropper bottles.
This design is primarily for label printing and website use, though please keep in mind the final labels may be printed on foil, which is important to consider in the initial design to ensure proper consistent transfer between online and in-store customer experience.
Our team are fans of Sacred Geometry, and one initial idea is to have the Peak Vapes name inside of a triangle, utilizing that symbolism to connect with a mountain peak. Please note we're not rigid on this idea, and open to your unique genius as a professional designer to drop our jaws to the floor in awe with a strong logo communicating the essence of our brand with clean simplicity, elegance, and that "I get it!" at first glance experience for new customers seeing our product for the first time on a shelf in-store, and online.