We are a platform that offer shoppers a community of local flower artists who create flower gift product that are unique and available only in their delivery area. Which means by searching deliveries to different part of a city or country, you will have different list of choices.
So in some ways, we are sort of a Etsy, fab.com for gift featuring perishable items that MUST be created and delivered by a local personnel. Our moto is to feature passionate flower people as 'artist' who are ready and willing to put designing effort into each gift to ensure that they get the best message across for our customers.
We also offer a simple yet intuitive way of searching for the right gift idea. Customers simply enter in the occasion, location and the relation of the person (husband, girlfriend, grandma, etc.) and the system will populate a list of products available in the region that are popular for sending to people of that kind of relation.
We are a lean startup so for phase 1, most of our effort will be focused on building brand awareness through email newsletter, social media, etc. It is important to us for our logo to feel fresh, modern, and relevant.
We have included the basic idea that we were thinking of using in the image attached. The original idea was to create a logo that does not necessarily feature just a flower (most competitors are a flower, and we thought that seems kind of boring). Instead we used a heart (which does resemble a flower anyways) and a flying-at-you affect to show that we are fast and we mean business. Surely as a design, you might find that our design effort is quite sad, so we are open to scrapping that if you can come up with a concept far better.